Design concept for your product

Turn your idea into a clear, high-end app concept. AI-assisted research gets you there in 7 to 14 days.

5

Steps

7-14

Days

from € 2 950

The price will be calculated based on the selected plan

Why choose us?

The problem:
Many apps and websites look alike. Template-based designs blend in and are quickly forgotten.
Our solution:
We create a design concept built around your product and audience, for mobile, web or both. AI speeds up research and early drafts, and our designers shape every final choice.

Design concept roadmap

5 steps from idea to a design concept that fits your users and sets your brand apart.
Step 1 - Discovery & Briefing
  • Conduct a detailed briefing to understand your business goals and product vision.
  • Identify your target audience, brand positioning,
and key preferences.
  • Define project goals, priorities, and deliverables.
  • Istablish a clear timeline and communication process for collaboration.
Step 2 - Market research & Analysis
  • Research your industry and market, using AI to cover more competitors and user reviews in less time.
  • Analyze competitors to uncover opportunities
and unique positioning.
  • Highlight your brand's strengths and core value proposition.
Step 3 - Style exploration
  • Create a mood board to set the visual tone and direction.
  • Define a color palette, typography, and visual language aligned with your brand identity.
  • Establish the overall tone, ensuring consistency across all elements.
  • Explore more visual directions early, with AI speeding up first drafts.
Step 4 - Key screen design & Prototype
  • Design 3 to 6 core screens to illustrate the visual concept.
  • Add custom illustrations and micro-animations
to enhance engagement and user experience.
  • Develop a clickable prototype to test usability and functionality.
  • Regularly communicate with you for feedback and alignment throughout the process.
Step 5 - Final presentation
  • Deliver a comprehensive presentation of the design concept, including all screens and visuals.
  • Provide detailed recommendations for implementation and use.
  • Offer optional support for final adjustments
or additional guidance.
Get a concept that will make your project stand out!
Contact us

20+ design concepts brought to life

Every concept starts with understanding what users need. Here are a few we’ve designed:
Regulated European investment platform
Balcia - insurance for your lifestyle
Crypto & fiat banking for business
Chili design concept example for Pugg educational platform with 2 example screens
Chili design concept example for Persona invest one tap investment platform with 2 example screens
Regulated European investment platform
Balcia - insurance for your lifestyle
Crypto & fiat banking for business
Chili design concept example for Pugg educational platform with 3 example screens
Chili design concept example for Persona invest one tap investment platform with 3 example screens
Regulated European investment platform
Balcia - insurance for your lifestyle
Crypto & fiat banking for business
Chili design concept example for Pugg educational platform with 3 example screens
Chili design concept example for Persona invest one tap investment platform with 3 example screens

What you get?

A complete design concept that embodies your brand's style.
Key screens showcasing how the design works in practice.
A presentation with recommendations on how to implement the design elements effectively.
Device with open app Persona invest

Our advantages

Made for you: every concept starts from your goals, not a template.

Data and AI insights: style based on real market research.

Current and lasting: a look that fits today, and lasts as the product grows.

Transparency: you see progress and give feedback at every step.

Check what our
clients say about us

Profile photo of Erik Geilenkirchen
5.0
Erik Geilenkirchen

Chili Labs is a responsive partner who is able to overcome hurdles to deliver high-quality work. They have received positive internal and external feedback on their efforts. They work very well as a team and are consistently committed to creating sound, visually appealing UI/UX.

Anonymous author image
5.0
Anonymous
Board Member, Balcia Insurance

Chili Labs work received positive feedback from the client due to its user-friendly design and scalable interface. The team was highly responsive and transparent from a workflow standpoint, and internal stakeholders were impressed with Chili Labs' personable and solutions-based approach.

Product price & plans

Basic

For teams that need a solid starting point, without advanced customisation.

Market research
Competitor analysis
Visual style research
Design concept
Concept presentation
€ 2 950/ Fixed Cost
Book a call
Most chosen

Full package

For brands that want a standout concept, more iterations and a clickable prototype.

All from Basic
Mood board iterations x3 times
In-depth idea research
Design concept & flow
Clickable prototype
€ 4 950/ Fixed cost
Book a call

Questions you might have

How long does it take to create a design concept?
What will I receive as the final deliverable?
Do you only work on app design concepts?
Can I request revisions after the project is completed?
How much does a design concept cost?

Let's build products together!

Bring your app ideas to life with our expert design and development team

Contact us

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