Racing Against Time: Insurtech's Journey to Close the Innovation Gap | Laura Krastiņa | Balcia

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Laura Krastiņa

How do you transform an old-school industry like insurance into a modern, customer-first powerhouse? Laura Krastiņa takes us on Balcia Insurance SE's bold journey to close the innovation gap and make waves in the insurtech world. 🌍🚀

Starting from scratch for the fourth time in her career, Laura dives into how Balcia shifted gears with a rebellious rebrand, a Gen Z-focused strategy, and cutting-edge personalized products. 💡 From launching a global mobile app in just six months to introducing groundbreaking offerings like City Combo Insurance, Balcia is setting new standards for customer-centric solutions. 📱⚡

Laura also shares how data and AI are shaping the future, from smarter pricing models to features like road safety risk reports. The company’s "mobile-first" approach has driven massive growth, making their app the highest-ranked in the Baltic insurance space! 🏆 And it’s not just external Balcia has cultivated a vibrant innovation culture internally, embracing collaboration with startups and hosting sprints that spark game-changing ideas. 🔥

If you’re looking for inspiration on blending creativity, tech, and bold decision-making to disrupt an industry, this talk is packed with insights to spark your imagination.

Don’t miss it! Watch the full video on our YouTube channel!

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