Visual Hierarchy: Why We Need It | Ligita Kachanovska | Product Design Meetup #8

Ligita Kachanovska

The speech is about visual hierarchy in design, delivered by Ligita Kachanovska. Ligita emphasizes the importance of visual hierarchy in user interface design and its impact on user experience. She starts by introducing herself and her background in design, then delves into the core topic. Visual hierarchy is described as the order in which users process information by importance in interface design.

Ligita explains the importance of visual hierarchy and discusses various elements of it, such as size, color, alignment, proximity, repetition, negative space, and typography. She uses examples from real-life apps and websites to illustrate each element's significance and impact on user perception and comprehension. Throughout the speech, she demonstrates how these elements influence the effectiveness of a design, using examples from both good and bad designs.

At the end of her speech, Ligita summarizes the key points and emphasizes the significance of visual hierarchy in design. She encourages the audience to consider these principles in own design work to improve user experience. The talk concludes with an invitation for questions.

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