Understanding of product design and design consistency

Alexander Lovyagin

Alexander from Revolut has more than 5 years of experience crafting product design and user experiences both for mobile and desktop services. He has been working across different niches, the last couple of years focusing mostly on Fintech, but he keeps learning and straightening his skills with side projects.

The speech is about the importance of understanding product design and design consistency. Alexander proceeds to delve into the evolution of digital products, emphasizing the changing landscape of product design and the role of designers in different stages of product development. He discusses the transition from traditional visual design to product design, highlighting the expanded responsibilities of modern designers.

The speech further explores the concept of design consistency, defining it as a set of patterns, modules, and rules aimed at reducing confusion for users and enhancing the efficiency of product development. Alexander outlines the components of a design system, including documentation, tone of voice, platform guidelines, principles, and interaction patterns.

Throughout the speech, Alexander provides examples from his own experience and projects, illustrating the practical application of design principles and processes. He emphasizes the importance of proper research, user testing, and iterative design in achieving successful product outcomes.

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