How to design without assumptions

Pavel Ivanov

In this insightful session, Pavel Ivanov, designer at Bolt, explores the importance of incorporating thorough research into the design process to minimize errors and maximize product effectiveness. Pavel shares real-world experiences, including a design failure at Bolt where assumptions led to reduced functionality and lower user satisfaction, highlighting why research is essential for success.

Key topics covered:

• Understanding user needs and behaviors through quantitative and qualitative analysis
• The importance of wireframing, prototyping, and iterative design
• How to integrate user testing into the development process to refine designs
• Lessons on making data-driven decisions to improve UX and app functionality
• Applying research principles beyond design to enhance decision-making overall

By prioritizing research over assumptions, designers can create mobile app interfaces that truly meet user expectations and drive engagement. This talk is valuable for UX/UI designers, product managers, and mobile app developers seeking practical strategies to enhance their design processes.

Watch video on our YouTube channel