Designing for the Forgotten Users | Maido Parv | Product Design Meetup #6

Maido Parv

The speech is a presentation given by Maida, a senior product designer at Wise, formerly known as TransferWise. Maida discusses her extensive experience in the design industry and focuses on the challenges and importance of designing internal tools for companies. He emphasizes the significance of treating internal tools with the same level of respect and attention as customer-facing products. Maida presents a case study about the development of a data analysis and visualization tool for compliance and operational teams at Wise, highlighting the research process, design goals, and the positive impact of the tool on efficiency and user experience. He shares insights on building relationships with stakeholders, convincing them to invest resources in internal tooling, and the importance of addressing shared pain points within the organization.

Overall, the speech emphasizes the value of proper research, efficient design processes, and tailored solutions in improving business operations and user satisfaction.

Watch video on our YouTube channel