Customer Feedback
in Product Development

Mike Oliinyk

The speech is a presentation given by Mike Oliinyk, who works at Wolt, a food delivery company. In his talk, Mike discusses the importance of incorporating customer feedback into product development processes. He shares personal anecdotes and insights gained from his experience working in product management roles at various companies, emphasizing the necessity of understanding and catering to user needs.

Mike highlights the pitfalls of neglecting customer feedback, drawing on past failures where products were developed without sufficient input from users. He stresses the significance of building products that users find useful and discusses strategies for effectively gathering and utilizing customer feedback.

Throughout the presentation, Mike provides practical advice on how to integrate customer feedback into product development, including methods such as being the customer, conducting user research, prototyping, and validating solutions. He also addresses common misconceptions about customer feedback, such as the belief that data alone can drive product decisions, emphasizing the importance of intuition and creativity in the process.

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