Does your business need a mobile app? | Vyacheslav Kreidikov, Marius Mathiesen | Chili Podcast #3

In this episode of Chili podcast, we dive into the crucial question: should businesses invest in mobile apps? Our CEOs, Vyacheslav Kreidikovs (Chili Labs) and Marius Mathiesen (Shortcut Group), discussed the necessity of mobile apps in businesses and share insights from years of experience in mobile app development. The episode is aimed at business owners, entrepreneurs, developers, and marketers looking to understand the real value of mobile apps and when they make sense for a business.

The conversation begins with assessing business needs, highlighting the importance of clearly defining objectives, identifying target users, and understanding monetisation strategies before development even begins.

Slava and Marius discuss the importance of research, user experience, and competitor analysis to avoid common pitfalls. Techniques like user journey mapping, UX/UI design, and incorporating analytics are highlighted as essential tools for improving app functionality, engagement, and retention.

Finally, the podcast covers the role of marketing strategies for app visibility and user acquisition, underscoring that success depends not only on development but also on effectively reaching users. The key takeaway is clear: businesses should evaluate mobile app development investments based on actual user needs, monetization potential, and strategic goals rather than brand loyalty.