Invest in ASO/Analytics Instead Of NEW Features | Vyacheslav Kreidikov | MDL Meetup #17

Vyacheslav Kreidikov

In this session, Slava highlights the importance of prioritizing analytics and App Store optimization (ASO) over simply adding new features when developing mobile apps. Drawing on his experience creating a crochet app, Slava demonstrates how data-driven decisions and ASO strategies can significantly improve app performance, user engagement, and profitability.

Key topics covered:

• Using analytics tools like Firebase to track metrics including crash rates, retention, and user behavior
• The impact of ASO techniques on app visibility and rankings in Google Play and the App Store
• Optimizing app names, subtitles, and keywords to reach a broader audience
• Leveraging insights from analytics to prioritize features that truly matter
• Real-world examples of how analytics and ASO improved user engagement and revenue

This talk is essential for mobile app developers, product managers, and indie app founders seeking to maximize the success of their apps through data-driven growth, smarter decision-making, and strategic App Store optimization.

Watch video on our YouTube channel