Design Sprints Are Cool, But UX Is A Marathon | Santa Paegle | Product Design Meetup #7

Santa Paegle

The speech delves into the crucial shift needed in perceiving UX design, urging a transition from a short-term, sprint-based approach to a long-term, marathon-based strategy within businesses. The speaker Santa, from a financial-focused UX design agency called UXDA, employs analogies from sprinting and marathon running to illustrate the difference between short-term and long-term UX strategies.

Firstly, the speech emphasizes the need to view UX as a marathon rather than a sprint, introducing the idea of merging the discipline of UX with the core of business. The speaker argues for the importance of uniting teams around design, stressing the necessity of bringing teams together to work towards a common design vision. Designers are encouraged to be the unifying force, bringing together various stakeholders.

Next, the speech advocates planning and thinking big, emphasizing the importance of measuring the impact of design. It suggests formalizing and creating consistency across digital touchpoints to ensure that the user experience is cohesive. Additionally, the speech highlights the role of designers in driving business growth, suggesting aligning design activities with the company's key performance indicators (KPIs). The speech provides practical examples of how the principles discussed were applied to real-world cases, illustrating the impact of each approach.

In conclusion, the speaker summarizes the key points, encouraging designers to take a proactive role in integrating UX design into the core of businesses. The underlying message is that designers and product personnel have the power to move UX to the core of business, leading to increased business success. Through practical examples and advice, the speaker aims to illustrate how adopting a marathon mindset can lead to more significant, long-term business impact than the short-term sprint approach.

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