Long-term investments with one tap
How Chili Labs made simple investing app to close the gender gap in investing and create a secure future for women.
Not just another finance app, but also supportive network for the likeminded
While conducting research and development of wireframes, the Chili team discovered that the complexity of investments deter many women to start. To address the issue, we combined the concepts of user-friendly investing with a social media-like atmosphere to make complicated things look easy and engage users.
Key app functionality
Personification & custom onboarding is a way to make the most unique and comfortable experience for the user
The main challenge for the Chili Labs team was to personalize the forecast based on the amount and frequency of one’s investments. In addition, a special feature of the application was the individual selection of stocks in the investment portfolio for the goals of each user.
Making app design & concept for the safe future
The app consists of all the tools to learn about finances and investing. We introduced an engaging concept of interactive lectures, seamlessly delivering daily insights and short yet educational courses. These features not only enhance the user experience but expanding the app's user base, making it a strategic asset for reaching a wider audience.
From the dream to implementation
Persona Invest is on the start-up early stage for now, but very soon women all around the world will be able to build a wealth future together using one-tap app.Chat with us