Long-term investments with one tap

How Chili Labs made simple investing app to close the gender gap in investing and create a secure future for women.

A smartphone featuring the Persona Invest app on its screen, surrounded by vibrant greenery in the background
A smartphone featuring the Persona Invest app on its screen, surrounded by vibrant greenery in the background
A smartphone featuring the Persona Invest app on its screen, surrounded by vibrant greenery in the background
A smartphone featuring the Persona Invest app on its screen, surrounded by vibrant greenery in the background

Not just another finance app, but also supportive network for the likeminded

While conducting research and development of wireframes, the Chili team discovered that the complexity of investments deter many women to start. To address the issue, we combined the concepts of user-friendly investing with a social media-like atmosphere to make complicated things look easy and engage users.
User interface display of the Persona Invest mobile app, highlighting its features and design for investment management
User interface display of the Persona Invest mobile app, highlighting its features and design for investment management
A mobile device displaying the course "The Psychology of Money Freedom," featuring informative content and an appealing layout
A mobile device displaying the course "The Psychology of Money Freedom," featuring informative content and an appealing layout
Persona Invest app icon on mobile screen
Persona Invest app icon on mobile screen
A woman articulates the significance of daily financial security, conveying her message with sincerity
A woman articulates the significance of daily financial security, conveying her message with sincerity

Personification & custom onboarding is a way to make the most unique and comfortable experience for the user

The main challenge for the Chili Labs team was to personalize the forecast based on the amount and frequency of one’s investments. In addition, a special feature of the application was the individual selection of stocks in the investment portfolio for the goals of each user.
Three text boxes arranged on a light background, each containing clear and concise information for easy reading.
Three text boxes arranged on a light background, each containing clear and concise information for easy reading.
Users can choose their goals to get the exact investment portfolio according to their needs.
Infographic illustrating price changes over time
Infographic illustrating price changes over time
Investment progress is closely monitored with regular reports. User’s always well-informed.
Mobile app interface displaying options for selecting investment amounts with user-friendly navigation features
Mobile app interface displaying options for selecting investment amounts with user-friendly navigation features
Users can select an amount that suits them, and the app will calculate the forecast based on their consistent investments.
image showing track total contributions effortlessly
image showing track total contributions effortlessly
Tracking total contributions effortlessly. It’s important for the users to see their dreams grow day by day!
Mobile app displaying the Persona Invest logo, set against a background of a desk
Mobile app displaying the Persona Invest logo, set against a background of a desk
Mobile app displaying the Persona Invest logo, set against a background of a desk
Mobile app displaying the Persona Invest logo, set against a background of a desk
Mobile app displaying the Persona Invest logo, set against a background of a desk
Mobile app displaying the Persona Invest logo, set against a background of a desk

Making app design & concept for the safe future

The app consists of all the tools to learn about finances and investing. We introduced an engaging concept of interactive lectures, seamlessly delivering daily insights and short yet educational courses. These features not only enhance the user experience but expanding the app's user base, making it a strategic asset for reaching a wider audience.
A mobile screen displaying an image of a flower accompanied by text
A mobile screen displaying an image of a flower accompanied by text
A text box displaying weekly motivational notes designed to inspire
A text box displaying weekly motivational notes designed to inspire
Three women positioned beside a globe
Three women positioned beside a globe
Welcoming screen of a mobile app Persona Invest

From the dream to implementation

Persona Invest is on the start-up early stage for now, but very soon women all around the world will be able to build a wealth future together using one-tap app.

Chat with us